I think Topps NOW is a great concept. The technology at Topps' disposal means that they can make high quality cards very quickly. While the selection of moments that are "NOW worthy" has skewed heavily towards a BOS NYY LAD bias, I can't really complain about the variety of subjects. There have been some snubs in my opinion, and cards that I would question their inclusion in the set. I am going to keep chasing the Twins, and I will make exceptions from time to time to get cards that I like for the photo or moment.
I find myself rooting for the Twins to get Topps NOW cards after each game, or trying to figure out which moments deserve a card the following day. Topps successfully hooked me on the product, so congratulations!